Familiar
Art direction, branding, and full creative development for Familiar—a home goods shop and gallery I co-founded in 2022 with my partner. Showcasing the things we make—ceramics, plants, art, heavy things—work from local artists, and found vintage. From visual identity to brand experience, online presence to spatial styling, every aspect of the brand was shaped by hand, from concept to execution. This project embodies not just what I do, but what I believe and how I think.
Art Direction
Branding
Store Design
2022–2025